The Secret to Gift Giving – Hidden Brain Podcast Virtual Discussion

Date: 12/19/2022
Time: 1:00 pm-2:00 pm

If you have ever given or received an underwhelming gift, this discussion is for you. Giving gifts can be a way to show people that you care. So why is it so hard to find the right gift?

Join us as we discuss The Secret to Gift Giving, a Hidden Brain podcast. Host Shankar Vedantam talks to marketing professor Jeff Galak about why the presents we give for holidays and birthdays often miss their mark, and how to become a better gift giver.

To listen to The Secret to Gift Giving, please click HERE.

To register for the Zoom link, please click HERE.

About Hidden Brain Podcast:

Hidden Brain Media is an independent production company that aims to help curious people understand the world, and themselves.

Host and Executive Editor Shankar Vedantam has been reporting on human behavior and social science research for more than 25 years. In 2010, he published a book further exploring these topics and introducing the idea of “the hidden brain.”

What, exactly, is the “hidden brain”? This is a term Shankar created to describe a range of influences that manipulate us without our awareness. Some aspects of the hidden brain have to do with mental shortcuts or heuristics; others are related to errors in the way memory and attention work. Some deal with social dynamics and relationships. The “hidden brain,” in other words, is a metaphor, much like the “selfish gene.” Just as there are no strands of DNA that shout, “Me first!” no part of the human brain is disguised under sunglasses and fedora. By drawing a simple line between mental activities we are aware of and mental activities we are not aware of, the “hidden brain” subsumes many concepts in wide circulation: the unconscious, the subconscious, the implicit.

Exploration of these ideas can be heard every week on the Hidden Brain podcast and radio show. Shankar and NPR launched the podcast in 2015, and it now receives millions of downloads per week, and is regularly listed as one of the top 20 podcasts in the world. Their radio show, which debuted in 2017, is heard on more than 400 public radio stations across the country.

In 2019, they launched Hidden Brain Media to allow them to connect more deeply with their audience and to experiment with new ways of telling Hidden Brain stories across a range of different platforms.